Kelley, Larry D., <br/><br/>
Advertising media planning :  a brand management approach / 
Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda. 
 - 5th ed. 
 - New York:   Routledge,   2023. 
 - ix, 301p. 
<br/><br/> Revised edition of Advertising media planning, 2015.  Includes index. 
<br/><br/><label>ISBN: </label>9781032192154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Brand name products.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / KEL(ADV) Ed5