TY  - BOOK
AU  - Kelley,Larry D.
AU  - Sheehan,Kim Bartel
AU  - Dobias,Lisa
AU  - David Koranda
TI  - Advertising media planning: a brand management approach 
SN  - 9781032192154
U1  - 659.1 
PY  - 2023///
CY  - New York: 
PB  - Routledge
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
N1  - Revised edition of Advertising media planning, 2015; Includes index
ER  -