TY - BOOK AU - Wheeler, Alina AU - Meyerson, Rob TI - Designing brand identity : : a comprehensive guide to the world of brands and branding SN - 9781119984818 U1 - 658.827 WHE(DES)Ed6 PY - 2024/// CY - New Jersey PB - John Wiley & Sons KW - BRANDING KW - ADVERTISING - BRAND NAME PRODUCTS N1 - Includes index & subject ER -