Gunter, Barrie. <br/><br/>
Media research methods :  measuring audiences, reactions and impact / 
Barrie Gunter. 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  2000. 
 - vii, 314 p. ;  P.B.  24 cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0761956581 9780761956594  7074.00 
<br/><br/><label>LCCN: </label>00698066  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>R 302.23/07/2 GUN(MED)