Schniederjans, Marc J Business Analytics Principles, concepts and application: what, why and how by Marc J Schniederjans, Dara G. Schniederjans and Christopher M Starkey - New Delhi Pearson 2024 - xiii, 350p. P.B. Includes Appendix & index ISBN: 9789356064317 560.00 Subjects--Topical Terms: General Management Dewey Class. No.: R 658.72 SCH(BUS)