TY - BOOK AU - Schniederjans, Marc J AU - Schniederjans, Dara G TI - Business Analytics Principles, concepts and application: what, why and how SN - 9789356064317 U1 - R 658.72 SCH(BUS) PY - 2024/// CY - New Delhi PB - Pearson KW - General Management N1 - Includes Appendix & index ER -