Principles of Marketing  
Philip Kotler; Gary Armstrong; Sridhar Balasubramanian & Prafulla Y. Agnihotri  
 - 19th ed.  
 - Noida   Pearson   c2023 
 - xxiv, 736  P.B  
<br/><br/> Includes index, reference & appendix  
<br/><br/><label>ISBN: </label>9789357055215  1049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRINCIPLES OF MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI.Ed19