Sengupta, Subroto <br/><br/>
Brand Positioning: Strategies for competitive advantage 
By Subroto Sengupta 
 - 2nd ed. 
 - New Delhi  Tata Mcgraw Hill  2008 
 - xiv, 297 p.  P.B. 
<br/><br/> Includes Appendix and Index 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.827 SEN(BRA)Ed.2