TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand Positioning: Strategies for competitive advantage
SN  - 9780070581593
U1  - 658.827 SEN(BRA)Ed.2 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Management
KW  - Marketing
KW  - Branding
N1  - Includes Appendix and Index
ER  -