TY  - BOOK
AU  - Biswas, Ishita
AU  - Kumar, Harish 
TI  - (The) Bandwagon Effect of Instagram's sustainable Fashion movement: a case study on Eco-friendly brands 
U1  - R 302.23 
KW  - Bandwagon effect
KW  - Social Media
N1  - Reg. No. XK01-2112-0089-22
ER  -