TY  - BOOK
AU  - Roy, Srijeeta
AU  - Tripathi, Nitesh 
TI  - Engendering FOMO for Impulsive buying: a case study on selected account of Indian Beauty and Skincare brands 
U1  - R 658.872 
PY  - 2025///
CY  - Kolkata
PB  - St. Xavier's University
KW  - Social Media Marketing
KW  - Skin Care Brands
N1  - Reg. No. XK01-2112-0086-22
ER  -