Chatterjee, Chandrasekhar

Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands / by Chandrasekhar Chatterjee ; guided by Dr. Manali Bhattacharya - Kolkata: St. Xavier's University, 2025 - 45p.

Reg. No. XK01-1112-0120-22


Marketing
Social Media Influencers

R 658.827 / CHA(IMP)