Chatterjee, Chandrasekhar Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands / by Chandrasekhar Chatterjee ; guided by Dr. Manali Bhattacharya - Kolkata: St. Xavier's University, 2025 - 45p. Reg. No. XK01-1112-0120-22 Subjects--Topical Terms: MarketingSocial Media Influencers Dewey Class. No.: R 658.827 / CHA(IMP)