TY  - BOOK
AU  - Roy, Sharanya
AU  - Bhattacharya, Manali
TI  - Role of Social Media Influencers in Consumer Decision making process: lifestyle segment 
U1  - R 658.827 
PY  - 2025///
CY  - Kolkata
PB  - St. Xavier's University
KW  - Consumer Behaviour
KW  - Social Media Influencers
KW  - Marketing
N1  - Reg. No. XK01-2112-0127-22
ER  -