Kumari, Anushka Influence of Social Media promotions on Consumer buying behavior : a study on the fast fashion brands of India / by Anushka Kumari ; guided by Dr. Manali Bhattacharya - Kolkata: St. Xavier's University, 2025 - 56p. Reg. No. XK01-2112-0670-23 Subjects--Topical Terms: Consumer BehaviorSocial Media Promotions Dewey Class. No.: R 658.872 / KUM(INF)