TY  - BOOK
AU  - Kumari, Anushka
AU  - Bhattacharya, Manali 
TI  - Influence of Social Media promotions on Consumer buying behavior: a study on the fast fashion brands of India 
U1  - R 658.872 
PY  - 2025///
CY  - Kolkata
PB  - St. Xavier's University
KW  - Consumer Behavior
KW  - Social Media Promotions
N1  - Reg. No. XK01-2112-0670-23
ER  -