Sarkar, Sapataparni <br/><br/>
Factors affecting consumer brand retention power :  a study on FMCG products / 
by Sapataparni Sarkar ; guided by Dr. Manali Bhattacharya 
 - Kolkata:  St. Xavier's University,  2025 
 - 65p. 
<br/><br/>Reg. No. XK01-2112-0687-23 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>R 658.8342  / SAR(FAC)