TY  - BOOK
AU  - Sarkar, Sapataparni
AU  - Bhattacharya, Manali 
TI  - Factors affecting consumer brand retention power: a study on FMCG products 
U1  - R 658.8342 
PY  - 2025///
CY  - Kolkata
PB  - St. Xavier's University
KW  - Consumer Behavior
N1  - Reg. No. XK01-2112-0687-23
ER  -