Roy, Ayana Influence of Digital Marketing on consumer buying behaviour / by Ayana Roy ; guided by Dr. Manali Bhattacharya - Kolkata: St. Xavier's University, 2025 - 40p. Reg. No. XK01-2112-0654-23 Subjects--Topical Terms: Digital Marketing Dewey Class. No.: R 658.872 / ROY(INF)