TY  - BOOK
AU  - Roy, Ayana
AU  - Bhattacharya, Manali 
TI  - Influence of Digital Marketing on consumer buying behaviour
U1  - R 658.872 
PY  - 2025///
CY  - Kolkata
PB  - St. Xavier's University
KW  - Digital Marketing
N1  - Reg. No. XK01-2112-0654-23
ER  -