Bassi, Harshita <br/><br/>
Impact of Celebrity endorsements on impulsive buying tendency / 
by Harshita Bassi ; guided by Dr. Payel Mazumder 
 - Kolkata:  St. Xavier's University,  2025 
 - 58p. 
<br/><br/>Reg. No. XK01-2122-0759-23 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Buying Tendency<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>R 658.8120  / BAS(IMP)