TY  - BOOK
AU  - Bassi, Harshita
AU  - Mazumder, Payel 
TI  - Impact of Celebrity endorsements on impulsive buying tendency
U1  - R 658.8120 
PY  - 2025///
CY  - Kolkata
PB  - St. Xavier's University
KW  - Buying Tendency
KW  - Consumer Behavior
N1  - Reg. No. XK01-2122-0759-23
ER  -