Advertising & IMC   : Principles & practice  
Sandra Moriarty; Nancy Mitchell; Charles Wood & William Wells  
 - 11th ed.  
 - Noida   Pearson   c2019 
 - 664  P.B  
<br/><br/> Includes index, end notes & glossary  
<br/><br/><label>ISBN: </label>9789390394937  1040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1 ADV.Ed11