TY  - BOOK
AU  -  Moriarty, Sandra 
TI  - Advertising & IMC : : Principles & practice 
SN  - 9789390394937
U1  - 659.1 ADV.Ed11 
PY  - 2019///
CY  - Noida 
PB  - Pearson 
KW  - ADVERTISING
N1  - Includes index, end notes & glossary
ER  -