David, Fred R. Strategic management concept and cases a competitive advantage approach Frred R. David; Fores - 15th ed - Noida Pearson India education service pvt ltd 2017 - 666p PB. Includes index ISBN: 978-93-325-4893-0 Subjects--Topical Terms: STRATEGIC MANAGEMENT Dewey Class. No.: R 658.4012 DAV(STR)Ed15