TY  - BOOK
AU  - Nuttavuthisit, Krittinee
TI  - Qualitative consumer and marketing research: : The Asian perpective and practices
SN  - 9789811361418
U1  - R 658.83 
PY  - 2019///
CY  - Singapore
PB  - Springer
KW  - Phd
KW  - MANAGEMENT
KW  - MARKET RESEARCH
N1  - Includes bibliographical references
ER  -