Kaser, Ken  <br/><br/>
Sports and entertainment marketing  
Ken Kaser & Dotty Boen Oelkers  
 - 5th ed.  
 - India   Cengage   c2022 
 - viii, 440  P.B 
<br/><br/> Includes index, glossary & end notes  
<br/><br/><label>ISBN: </label>9789360537944  1065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS MARKETING <br/>ENTERTAINMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>796.069 KAS(SPO)Ed5