TY  - BOOK
AU  - Kaser, Ken 
AU  - Oelkers, Dotty Boen
TI  - Sports and entertainment marketing 
SN  - 9789360537944
U1  - 796.069 KAS(SPO)Ed5 
PY  - 2022///
CY  - India 
PB  - Cengage 
KW  - SPORTS MARKETING
KW  - ENTERTAINMENT MARKETING
N1  - Includes index, glossary & end notes
ER  -