Hollifield, C. Ann, <br/><br/>
Media analytics  : understanding media, audiences, and consumers in the 21st century  
C. Ann Hollifield and Amy Jo Coffey. 
 - New York:  Routledge,   2022. 
 - xxi, 416 p.  23 cm. 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>9781138581050  6952.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA<br/>DATA MINING
<br/><br/><label>Dewey Class. No.: </label>302.23  / HOL(MED)