Tombleson, Bridget,

Digital storytelling for brands / Bridget Tombleson & Katharina Wolf. - New Delhi Sage c2023 - 287p. P.B. ,illustrations ; 25 cm

includes index

9781529745023 5059.49

2022950963


Branding (Marketing)
Digital storytelling.
Advertising.
Storytelling in mass media.
Récits numériques.
Stratégie de marque.
Art de conter dans les médias.
branding.
Advertising
Branding (Marketing)
Digital storytelling
Storytelling in mass media

R 658.827 TOM(DIG)