Digital storytelling for brands /
Bridget Tombleson & Katharina Wolf.
- New Delhi Sage c2023
- 287p. P.B. ,illustrations ; 25 cm
includes index
9781529745023 5059.49
2022950963
Branding (Marketing) Digital storytelling. Advertising. Storytelling in mass media. Récits numériques. Stratégie de marque. Art de conter dans les médias. branding. Advertising Branding (Marketing) Digital storytelling Storytelling in mass media