TY  - BOOK
AU  - Hemann, Chuck
AU  - Burbary, Ken
AU  - Owyang, Jeremiah
TI  - Digital Marketing Analytics: : making sense of consumer data in a digital world
SN  - 9789353430191
U1  - 658.872 
PY  - 2025///
CY  - Noida
PB  - Pearson
KW  - PHD
KW  - MANAGEMENT
KW  - DIGITAL MARKETING
N1  - Includes indexes
ER  -