TY  - BOOK
AU  - Kumar,  S. Ramesh
AU  - Krishnamurthy, Anup
TI  - Advertising, Brands and Consumer Behaviour: : The Indian Context
SN  - 9788119896240
U1  - 658.8342 
PY  - 2024///
CY  - Noida
PB  - Pearsn
KW  - PHD
KW  - MANAGEMENT
KW  - CONSUMER BEHAVIOR
N1  - Includes index
ER  -