TY  - BOOK
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane
AU  - Chernev, Alexander
AU  - Sheth, Jagdish N.
AU  - Shainesh, G.
TI  - Marketing Management 
SN  - 9789367138199
U1  - 658.8 
PY  - 2026///
CY  - U.P.
PB  - Pearson
KW  - PHD
KW  - MANAGEMENT
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -