TY - BOOK AU - Malhotra, Naresh K AU - Das, Satyabhushan TI - Marketing Research: : an applied orientation SN - 9789361594489 U1 - 658.83 PY - 2019/// CY - U.P. PB - Pearson KW - PHD KW - MANAGEMENT KW - MARKET RESEARCH N1 - Includes bibliographical references and index ER -