TY  - BOOK
AU  - Iacobucci, Dawn 
TI  - Marketing Management 
SN  - 9789360539962
U1  - 658.8 IAC(MAR)Ed6 
PY  - 2022///
CY  - Delhi 
PB  - Cengage 
KW  - MARKETING MANAGEMENT
N1  - Includes index & endnotes
ER  -