Kotler, Philip  <br/><br/>
Marketing Management  
by Philip Kotler ...[et al.] 
 - 17th ed.  
 - U.P.  Pearson  c2026 
 - xxii, 649 p. : col. ill.   P.B   27 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789367138199  1180.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PHD<br/>MANAGEMENT <br/>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT(MAR)Ed17