TY  - BOOK
AU  - Ganguly, Arjun
AU  - Dr. Sougat Ghosh
TI  - Influence of technological, brand and human factors on attitudinal loyalty : a study on m-banking apps: : a thesis submitted for the Degree of Doctor of Philosophy in Management
U1  - 332.178 
PY  - 2025///
CY  - Kolkata
PB  - St. Xavier's University
KW  - PHD
KW  - THESIS
KW  - BANKS
KW  - BANKING SERVICES
N1  - Includes bibliographical references and appendix; Registration No: XK01-1112-0019-20
ER  -