Consumer behavior  : bulding marketing strategy 
David L Mothersbaugh; Del I Hawjings, Susan Bardi Kleiser, Amit Mookerjee 
 - 14th ed. 
 - Chennai  McGraw Hill  2025 
 - 753p.  P.B. 
<br/><br/><label>ISBN: </label>9789355321503  1040.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior
<br/><br/><label>Dewey Class. No.: </label>R 658.342 CON.Ed14