Service marketing  : integrating customer focus across the firm 
Valarie A. Zeithaml; Mary Jo Bitner,Dwayne D. Gremler, Martin Mende, G. Shainesh 
 - 8th ed. 
 - Chennai  McGraw Hill  2025 
 - 615p.  P.B. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9789364449557  1025.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>R 658.8 SER.Ed8