TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Service marketing: : integrating customer focus across the firm
SN  - 9789364449557
U1  - R 658.8 SER.Ed8 
PY  - 2025///
CY  - Chennai
PB  - McGraw Hill
KW  - MARKETING
N1  - includes index
ER  -