Essentials of marketing analytics  
Joseph F. Hair; Dana E. Harrison; Haya Aijan & Atanu Adhikari  
 - Chennai   McGraw Hill   c2025 
 - xix, 492  P.B 
<br/><br/> Includes index & glossary  
<br/><br/><label>ISBN: </label>9789355327192  925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING ANALYSIS 
<br/><br/><label>Dewey Class. No.: </label>658.83 ESS