TY  - BOOK
AU  - Hair, Joseph F.
TI  - Essentials of marketing analytics 
SN  - 9789355327192
U1  - 658.83 ESS 
PY  - 2025///
CY  - Chennai 
PB  - McGraw Hill 
KW  - MARKETING ANALYSIS
N1  - Includes index & glossary
ER  -