TY  - BOOK
AU  - Kuruganti, Sandhya
AU  - Basu, Hindol
TI  - Business analytics: : appliations to consumer marketing
SN  - 9789351341598
U1  - R 658.4033 KUR(BUS) 
PY  - 2015///
CY  - Chennai
PB  - McGraw Hill
KW  - Data Analysis/Management Sciences for Business
N1  - includes index
ER  -