Mishra, Venkatesh <br/><br/>
Conceptualizing brand love and its constructing components: a study on alcoholic beverages 
by Venkatesh Mishra 
 - Kolkata  St. Xavier's University  2025 
 - xi, 120 p.  H.B.  30 cm. 
<br/><br/> Includes bibliographical references 
<br/><br/>Registration No: XK01-1112-0028-20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PHD<br/>THESIS<br/>MANAGEMENT<br/>MARKET RESEARCH <br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MIS(CON)