TY  - BOOK
AU  - Mishra, Venkatesh
AU  - Ghosh, Saugat
TI  - Conceptualizing brand love and its constructing components: a study on alcoholic beverages
U1  - 658.8342 
PY  - 2025///
CY  - Kolkata
PB  - St. Xavier's University
KW  - PHD
KW  - THESIS
KW  - MANAGEMENT
KW  - MARKET RESEARCH
KW  - CONSUMER BEHAVIOUR
N1  - Includes bibliographical references; Registration No: XK01-1112-0028-20
ER  -