TY  - BOOK
AU  - Beckman, Theodore N.
AU  - Maynard, Harold H. 
TI  - Principles of marketing
U1  - R 658.8 BEC(PRI)Ed6 
PY  - 1957///
CY  - New York
PB  - The ronald press company
KW  - MARKETING
N1  - Includes index
ER  -