TY  - BOOK
AU  - Cundiff, Edward W.
AU  - Still, Richard R.
TI  - Fundamentals of modern marketing
SN  - 0-87692-158-6
U1  - 658.8 CUN(FUN)Ed3 
PY  - 1980///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - MARKETING
N1  - Includes index
ER  -