Batra, Rajeev. <br/><br/>
Advertising management / 
Rajeev Batra; John G. Myers;  David A. Aaker. 
 - 5th ed. 
 - New Delhi  Pearson  2016 
 - 768p  PB. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-81-775-8850-7  659.00 
<br/><br/><label>LCCN: </label>95025901  
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT(ADV)Ed5