TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 978-81-775-8850-7
U1  - 659.1 BAT(ADV)Ed5 
PY  - 2016///
CY  - New Delhi
PB  - Pearson
KW  - ADVERTISING
N1  - Includes index
ER  -