TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M.G.
TI  - Strategic brand management: building, measuring and managing brand equity
SN  - 978-93-325-4220-4
U1  -  658.827 KEL(STR)Ed4 
PY  - 2017///
CY  - Noida
PB  - Pearson India education service pvt ltd
KW  - BRAND MANAGEMENT
N1  - Includes index
ER  -