Belch, George E. <br/><br/>
Advertising and promotion  : an integrated marketing communications perspective 
George E. Belch; Michael A. Belch; Keyoor Purani 
 - 9th ed. 
 - Chennai  Mcgraw hill education  c2013 
 - 1016p  PB. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-1-25-902685-0  725.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISEMENT 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL(ADV)Ed9